Hand Lettering

I recently got the opportunity to work on some hand lettering for a holiday campaign for Goorin Brothers. I played with different forms and shapes, taking inspiration from hand lettering from the late 1800's to early 1900's to match Goorin's brand identity. Here are my sketches from when I was playing with styles.

I also worked on some snowfake drawings that could be incorporated into the lettering or used in a repeat pattern for the holiday signage in the store.